About

Emily is the Santa Barbara-based Founder and CEO of Clinbook, Maidenfolk, and SweatVida.

Emily is a serial entrepreneur and business advisor. Emily has been a featured speaker at over 75+ panels, conferences, and leading industry events. She has led workshops on entrepreneurship and business strategy through Harvard Business School, Rice University Business School, and University of Chicago Booth School of Business. She’s mentored 100s of students in startup accelerators across the globe including MassChallenge, VentureWell, the Technology Management Program at University of California Santa Barbara, and the Entrepreneurship Success Initiative at Massachusetts Institute of Technology.

 

After graduating with a Masters degree in Chemistry in Boston, Emily spent her early career as a consultant and business development analyst in pharmaceutical and biotechnology development at Halloran Consulting Group.

 

In 2016, Emily pivoted into founding her first company, Pixi Cycling. The idea of Pixi was rooted in her competitive road cycling racing experience, and frustration with the industry’s single-function, male-centric apparel options. Pixi was bootstrapped and angel-backed, running successfully for six years. Since its launch, Pixi Cycling has been featured in Boston Magazine, Boston Business Journal, and some other 10+ publications and podcasts.

 

While running Pixi, Emily earned her “experiential MBA” in direct-to-consumer e-commerce sales, digital marketing, branding, and product development. She also completed academic training in Entrepreneurship from Harvard Business School Online and Computer Programming through The Flatiron School.

 

In 2018, she joined the Alexa team at Amazon where she led the Wikipedia-focused knowledge engineering team. In this role, she helped build extract, transform, and load (ETL) data transformations that programmatically cleaned and ingested over 40 million facts from structured and unstructured text from disparate data sources, including Wikipedia.

If you’ve used Alexa to ask a question like, “Where was Tom Cruise born?” or “Where is the oldest theme park in the world?”, it’s pretty likely that the answer is produced from something Emily touched. Critically important stuff, right?

Around the time that COVID-19 made it clear that none of us were heading into the gym anytime soon, Emily founded SweatVida. SweatVida is a digital athletics company dedicated to creating experiences that help lead others toward active, healthy and stress-free lives. We offer a curated, free marketplace to find the internet’s best workouts. We do the hard work of sourcing and filtering the best free, at-home workouts so you don’t have to. Website visitors can search by type of workout, instructor, or workout duration. It’s never been easier and more accessible to discover new instructors and workouts for athletes of all levels.

 

Later in 2022, Emily founded Maidenfolk – a business idea inspired from her experience becoming a new parent. Maidenfolk supports women in their self-care by offering science-backed, easy self-paced programs that combine techniques rooted in neuroplasticity, cognitive-behavioral therapy, positive psychology, and mindfulness-based stress reduction to help reduce anxiety and stress, boost creativity, and help women become their best selves – without burning out.

 

In the same year, Clinbook was born. Calling on her Amazon Alexa experience in data ingestion and transformation, Emily leveraged newly-available data from government-backed sources thanks to the Sunshine Act, to construct a software tool to quickly identify and recruit qualified clinical investigators to clinical research trials. At Clinbook, we match sponsors, CROs, and site networks with highly-qualified investigators, enhancing the likelihood of successful clinical trials and expediting the discovery of cures for patients.

 

Emily is an angel-investor in Guava Health, a digital health company committed to empowering people to understand and improve their health. Emily is also a Business Advisor to a number of clients in the Thrive Program through Women’s Economic Ventures. In her off hours, Emily dedicates her time to helping other founders as a mentor (MassChallenge, VentureWell, Technology Management Program at UCSB, and the Entrepreneurship Success Initiative at MIT). Emily has instructed 100s of entrepreneurs across the globe through a variety of startup accelerators and incubator programs. She currently lives in Montecito with her husband, children, and king charles cavalier spaniel.

Emily is the Santa Barbara-based Founder and CEO of Clinbook, Maidenfolk, and SweatVida.

Emily is a serial entrepreneur and business mentor. Emily has been a featured speaker at over 75+ panels, conferences, and leading industry events. She has led workshops on entrepreneurship and business strategy through Harvard Business School, Rice University Business School, and University of Chicago Booth School of Business. She’s mentored 100s of students in startup accelerators across the globe including MassChallenge, VentureWell, the Technology Management Program at University of California Santa Barbara, and the Entrepreneurship Success Initiative at Massachusetts Institute of Technology.

 

After graduating with a Masters degree in Chemistry in Boston, Emily spent her early career as a consultant and business development analyst in pharmaceutical and biotechnology development at Halloran Consulting Group.

 

In 2016, Emily pivoted into founding her first company, Pixi Cycling. The idea of Pixi was rooted in her competitive road cycling racing experience, and frustration with the industry’s single-function, male-centric apparel options. Pixi was bootstrapped and angel-backed, running successfully for six years. Since its launch, Pixi Cycling has been featured in Boston Magazine, Boston Business Journal, and some other 10+ publications and podcasts.

 

While running Pixi, Emily earned her “experiential MBA” in direct-to-consumer e-commerce sales, digital marketing, branding, and product development. She also completed academic training in Entrepreneurship from Harvard Business School Online and Computer Programming through The Flatiron School.

 

In 2018, she joined the Alexa team at Amazon where she led the Wikipedia-focused knowledge engineering team. In this role, she helped build extract, transform, and load (ETL) data transformations that programmatically cleaned and ingested over 40 million facts from structured and unstructured text from disparate data sources, including Wikipedia.

 

If you’ve used Alexa to ask a question like, “Where was Tom Cruise born?” or “Where is the oldest theme park in the world?”, it’s pretty likely that the answer is produced from something Emily touched. Critically important stuff, right?

 

Around the time that COVID-19 made it clear that none of us were heading into the gym anytime soon, Emily founded SweatVida. SweatVida is a curated, free marketplace to find the internet’s best workouts. Website visitors can search by type of workout, instructor, or workout duration. This site was a great solution for those still looking to get a workout in from home without breaking the bank.

 

Later in 2022, Emily founded Maidenfolk – an idea inspired from her experience becoming a new parent. Maidenfolk supports women in their self-care by offering science-backed, easy self-paced programs that combine techniques rooted in neuroplasticity, cognitive-behavioral therapy, positive psychology, and mindfulness-based stress reduction to help reduce anxiety and stress, boost creativity, and help women become their best selves – without burning out.

 

In the same year, Clinbook was born. Calling on her Amazon Alexa experience in data ingestion and transformation, Emily leveraged newly-available data from government-backed sources thanks to the Sunshine Act, to construct a software tool to quickly identify and recruit qualified clinical investigators to clinical research trials. At Clinbook, we match sponsors, CROs, and site networks with highly-qualified investigators so that clinical trials have a better chance at success and patients get cures faster.

 

Emily is an angel-investor in Guava Health, a digital health company committed to empowering people to understand and improve their health. Emily is also a Business Advisor to a number of clients in the Thrive Program through Women’s Economic Ventures. In her off hours, Emily dedicates her time to helping other founders as a mentor (MassChallenge, VentureWell, Technology Management Program at UCSB, and the Entrepreneurship Success Initiative at MIT). Emily has instructed 100s of entrepreneurs across the globe through a variety of startup accelerators and incubator programs. She currently lives in Montecito with her husband, children, and king charles cavalier spaniel.